ethical issues in tobacco industry 10 Really Bad Things the Tobacco Industry Has Done – and Is Doing – to Entice Kids to Start Smoking

ethical issues in tobacco industry 10 Really Bad Things the Tobacco Industry Has Done – and Is Doing – to Entice Kids to Start Smoking

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I had already agreed to give a workshop to my co-workers about how to give more effective presentations when I purchased this book for prep. I immediately adapted the recommended process. After years of creating my own slide decks I have my quirky development process. Following the guidelines in this book will allow anyone at any skill level to methodically create a dynamic slide deck and give a speech that will move the audience to action. I wish I'd had it 35 years ago, when I first started making slide decks, before I learned the hard way that bullets kill.

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Reviewed in the United States on June 27, 2024

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Jon DiPietro

Natrona Heights, US

★★★★★ 5

ESSENTIAL and Good for More Than Just Presentations

Format: Kindle

This is the second time I purchased this book. I had an older edition and decided to purchase the update. I'm glad I did, as this expands and improves upon the first edition. The book is absolutely essential for anyone putting together a presentation. Not only does it provide sound theories behind persuasion and storytelling, it makes the process dead-simple with an easy-to-follow template. And this template works for more than just presentations. The structure works for pretty much any content you're creating whether that's a presentation or a blog post or a video. Can't recommend this highly enough.

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Reviewed in the United States on December 30, 2021

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Daniel Kilburn

New York, US

★★★★★ 3

Follow the template

Format: Paperback

Not much different from the 2005 ed, which was good Version 4, it is practically verbatim. The only major change I can see is the Story Template changed all of the terminology and dropped Act III all together leaving it pretty much up to the reader to figure out how to close the presentation. I prefer the V.1 template over this one. Slicker paper and color photos, and the story boarding is more developed. Following the template is key to pulling the presentation off. A good portion of the book is still geared toward a Corporate audience with the assumption that the reader is an upper-level manager with a team of employees to do your work for you. Know what you are getting into. The creation of an effective 15 minute presentation can take hours for a solopreneur. I use the 45 minute format to create 15/20 minute training videos. I will recommend this book to anyone who creates and delivers PPT presentations, can focus and stick to the plan.

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Reviewed in the United States on July 11, 2018

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Jude Barack

Los Angeles, US

★★★★★ 5

Practical guide to building a good presentation

Format: Kindle

I liked the walking through the process of preparing a presentation. Easy to read, easy to follow...

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Reviewed in the United States on September 11, 2018

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